As reported online at Yahoo News:
National Public Radio believes it’s moved beyond just radio.
So the nonprofit network’s dropping the “radio” designation in its company name—so 20th century, right? It’s now rechristened itself to fit the aspirations of a 21st century, multi-platform media company. In other words, no “radio,” please–we’re only “NPR.
“NPR chief executive Vivian Schiller told the Washington Post that “NPR is more modern, streamlined.”
Comment: Audio broadcasts whether through the traditional “radio” or online, are still radio. You might call the online broadcasting “streaming” but it is still the same radio product, either music, news, sports or talk shows. Since most people will be listening with devices such as cell phones, iPods, iPads, etc. it remains “radio”. Radio is simply adding a new platform. That is my opinion.
Video online is NOT radio. Radio stations with webcams, remain radio – with a webcam. It is not, all of a sudden TV just because they added a webcam.
NPR has always considered itself “too hip for the room”. Not worth my dime or my time. Besides, their politically bent to the left and I don’t go that way.
