Network affiliation of Seattle radio stations has changed over the years, and is much less important to the listener these days. No longer do networks carry daily entertainment programs on radio, as they do on television. Gone are the dramas, westerns, variety shows, Arthur Godfrey, Art Linkletter and Don McNeil’s Breakfast Club.
Remember when we used to count on CBS for House Party each afternoon? This Art Linkletter program made us laugh when he would interview the children during his time on the air. KIRO 710 carried this and Arthur Godfrey on a daily basis, as well as other CBS entertainment and network news programming.
Network affiliation in 1960s Seattle radio was typically:
570 KVI – Mutual
710 KIRO – CBS
850 KTAC – ABC
950 KJR – ABC
1000 KOMO – ABC
1090 KING – NBC
1150 KAYO – Mutual
1400 KTNT – Mutual
1300 KOL was a CBS affiliate prior to KIRO getting the network in 1937. KOL later hooked up with Mutual. All this, long before KOL started rocking Seattle.
ABC was a spin-off of the NBC Network, called the Blue Network, incorporating as the American Broadcasting Company in 1945. In the 60s, ABC split into four distinct networks for various audience demographics. There was ABC Entertainment, ABC Information, ABC Contemporary and ABC FM Network.
These days, NBC Radio has all but disappeared, sold off to Westwood One years ago. The NBC Radio News name is simply branding that Westwood One uses during certain newscasts, there is no real connection to the NBC Network. The Mutual brand was purchased by Westwood one in 1985 and signed off for the last time in 1999.
“Theater of The Mind”, or radio programming, as we knew it, has been revived in programs like the CBS Radio Mystery Theater, still in reruns on stations throughout the country, and available online. KIXI Seattle carries old-time radio programming during the feature When Radio Was, and the Adventures of Harry Nile. The few specialty programs featuring old-time radio, are all that is left of radio’s golden age of entertainment, on terrestrial radio. Still fun to listen to, after all these years.