Tag Archives: KIXI

FLORENCE WALLACE — EVER SINCE May, 1926, Florence Wallace, manager of KXA, Seattle, has been in radio and she claims the distinction of being Seattle’s pioneer woman radio executive. She started at KJR as a secretary shortly after graduating from the University of Washington. In 1927 she went with the old KPCB where she did programs and continuities until 1931. That year KXA engaged her to write continuities. In a reorganization in 1933 she became office manager. Three years later she was appointed station manager, the onlv woman on a staff of 11 — August 1939

KXA, Seattle, currently on 770 kc. with 1,000 watts as a limited time station to WJZ, New York, the dominant I-A station on that frequency, has filed an application with the FCC for an increase in power to 10,000 watts and a change to unlimited operation with a directional antenna for day and night use. KOB, Albuquerque, N. M., is also holder of a recent special service authorization from the Commission to operate on 770 kc. with 50,000 watts daytime and 25,000 watts night. — November 1941

Sale of KXA to Wesley Dumm Approved; SALE of KXA Seattle for $200,000 to a group headed by Wesley I. Dumm, prominent West Coast broadcaster, president of Associated Broadcasters Inc., was approved by the FCC en banc last Wednesday. The transaction assigns the KXA license from American Radio Telephone Co., headed by Ronald F. Meggee, to KXA Inc. Mr. Dumm, owner and head of KSFO San Francisco and president and stockholder in KXLA (formerly KPAS) Pasadena, and his associates in KXA Inc. acquire 54% of stock from Mr Meggee and 46% from Vincent I. Kraft, Seattle advertising man and Alaska station owner.

Associates of President Dumm in KXA Inc. include Robert B. Gaylord, vice president and principal stockholder (95%), who also is vice president of KSFO; Robert B. Gaylord Jr., attorney; Mr. Dumm’s brother, Franklin M. Dumm, treasurer of KXA; Philip J. Lasky, minority stockholder in KDYL Salt Lake City and former vice president, general manager and 35% owner of KROW. Enterprises of Associated Broadcasters, of which Wesley Dumm is president, include operation of KSFO; two international shortwave stations at San Francisco, KWID and KWIX; a transcription firm; Universal Research Labs, San Francisco, consulting engineering firm; and Universal Broadcasting Co. of which KXA will become a part, linking with KSFO and KXLA in a Pacific Coast network. KXA operates on 770 kc with 1 kw, limited time. WJZ New York is the dominant station on the channel. –April 1946;

KXA Staff Continuing Under Its New Owners — STAFF of KXA Seattle, Wash., remains virtually unchanged, following the recent transfer of ownership to Universal Broadcasting CO. Florence Wallace continues as general manager of the station. Miss Wallace joined KXA in 1931, going from KJR Seattle and the old KPCB (KIRO), in that city. Rod McArdle also continues as sales manager of KXA. Mr. Mc- Ardle first joined KXA in 1931, transferred to KOL Seattle for three years, then went to Alaska to install special weather transmitters for Pan-American Airways. He was then associated with several stations in Montana and Idaho before going to KXRO Aberdeen, Wash., and finally returning to KXA as sales manager. Chief engineer of KXA is John Dubuque, with the station since 1940 after being with KTW Seattle since 1938. Special events and public relations director of KXA is Scott Seifert, who joined the station in 1945 after serving at KOA Denver and KOMO Seattle. KXA news editor is Leonard Beardsley, one-time program director of KINY Juneau, Alaska, and announcer at KIRO Seattle. –May 1946

FLORENCE WALLACE RESIGNS TO MARRY . — FLORENCE WALLACE, general manager of KXA Seattle for 10 years, has resigned to be married to Walter C. Baker of Bozeman, Mont. Rodney Mc-Ardle, head of KXA’s commercial department, will succeed her, it was announced by W. I. Dumm, president of KXA and Universal Broadcasting Co., San Francisco. Miss Wallace began her radio career in 1926 when she joined KJR Seattle. Later she was with KPCB, now KIRO Seattle. In 1931 she became office manager and continuity head of KXA. Mr. McArdle, a veteran of Northwest radio circles, has been with KXA since 1941. Mr. Baker, was with the San Francisco and Hollywood offices of NBC prior to his enlistment in the Army in 1941. –September 1946

Gates Elected Brd. Chmn. Of KXA; CASSIUS GATES, Seattle attorney, has been named chairman of the board of KXA Seattle; He heads the list of new officers elected after purchase of KXA Inc. from the estate of the late principal owner, Robert B. Gaylord of San Francisco. Wesley I. Dumm, president of KSFO and KPIX (TV) San Francisco, continues as president of KXA, and Hugh A. Smith as vice president – general manager. George Kachlein has been elected secretary, and S. L. Savidge, treasurer. Others in the group of new purchasers, all from Seattle, include Lawrence Bogle, S. L. Savidge Jr., George Van Waters, William 0. McKay, Frank Dupar, Howard S. Wright, Thornton Magee, Victor Rabel, Otto Rabel and Edward Dobrin. –December 1953

The FCC last week… Was asked by KXA Seattle to reconsider its order changing the call letters of KUDY Seattle (Renton) to KIXI. KXA said there has been confusion on the part of listeners between the call letters and added that program names, format announcements and musical interludes by KIXI were similar to those previously established by KXA. It said that KIXI did not make clear in newspaper advertisements that it is the former KUDY. –November 1961;

By memorandum opinion & order, commission denied petition by KXA Inc. (KXA), Seattle, Wash., for reconsideration of Oct. 15 (1961) action granting change of call letters from KUDY to KIXI to Cutie Radio Inc., Renton, Wash., which has cp to change location to Seattle. Commission does not believe that phonetic or rhythmic similarity exists to cause confusion from newly assigned call letters and, absent any showing that particular station’s methods of competition call character qualifications of its licensee into question, it regards competitive practices between stations as private matter. Action Dec. 13. (1961)

By memorandum opinion and order, commission (1) denied petition by KXA Inc. for reconsideration of commission’s action of May 19, 1965, dismissing its petition for waiver of rules and returning tendered application to increase power of KXA Seattle, on clear channel 770 kc, limited to WABC, from 1 kw to 10 kw, DA; and (2) returned application. Commissioner Lee abstained from voting; Commissioner Johnson not participating. Action Sept. 21. (1966)

Source: Broadcasting Magazine

see also: KXA sold to Brentru