KJR FM & KRWM have started rolling out the Christmas tunes already! It seems stations are getting into the ratings boosting spirit a bit earlier each winter. Other stations will follow and compete for listenership among the fans of the standard holiday favorites. We expect to be fed up with jingling bells, holly and ivy by mid-December.
The holidays are generally a time of the year that many stations switch format. KVI and KFNK flipped early, another station may choose to wait until the New Year. KMCQ is KVI’s only real competition for the next month or so. Yet, if KVI continues the current rotation of maybe only 300 songs, the audience will burn out quickly. If we continue hearing “Bang A Gong” each day during our commute, we will switch over to KMCQ. KVI generally plays tunes from 1964-1986, yet the playlist is short. With decades of great Oldies available, we shouldn’t be hearing the same tunes each day.
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Sunday, February 5, 5:27 am

